Ticketing and Registration Growth Tools
1. Referral System Contents
You need to sell more tickets and get more people registered for your event. The right ticketing platform can help you grow your event beyond your current marketing efforts.
Stride Events offers growth tools that help you get more people to your events:
- Referral System
- Social Discount
- Group Discounts
- Bundles & Season Passes
- Calendar Listings
- Marketing Page
- Free Websites
- Promo Codes
- Corporate Discounts
- Member Discounts
- Loyalty Program
- Email List Builder
- Abandoned Cart Emails
- Email Marketing
Customize these growth tools to your event and your marketing strategy. We’ll cover what you need to know about each tool below.
1. Referral System
Turn your attendees into your best marketers and salespeople: Offer them a set refund amount for each person they get to come to your event. They can earn up to their ticket order or registration free.
All you have to do to create your referral program: turn it on and set your incentives. That’s it.
Everything else is automatically tracked for you – unique links are included automatically in confirmation emails and your attendees can manage redemption from their order management portal.
2. Social Discount
People keep up with their friends and learn about events on social media. Rather than relying solely on ads, you can reward your attendees with a small $1-2 discount when they share your ticketing page or registration form on social media.
This Facebook share is more valuable than an ad because it’s an organic post from your attendee’s personal account. Their friends will see it and be more likely to decide to join, too.
You can also customize all of the details:
- Discount amount
- Post content and image
- Included link
You’ll see stats on how many people have shared and clicked the link from the Facebook post.
We typically see 30 percent engagement with the Share & Save button on ticketing pages and registration forms, so it’s a powerful way to spread word about your event and grow sales.
3. Group Discounts
Sell more tickets by encouraging your attendees to put more tickets or registrations in their cart – advertise your group discount on your ticketing page or registration form. Plus, the discount automatically applies, so you don’t have to bother with another promo code.
Customize your group discount amount and which times or categories are eligible for the group discount.
With this tool, you can increase your order sizes and sell more tickets.
4. Bundles & Season Passes
You can also encourage larger orders by creating bundles and season passes. These package deals help increase your order sizes and get more people to your events.
You can create packages and season passes for your ticketed events. You can create single category or multi-category bundles for your registrations.
With these customizable tools, it’s easy to offer deals and get more people to your event.
5. Calendar Listings
Making your event easy to find online helps ensure it’s easy to find online whether people are using Google or AI.
Stride Events offers free calendar listings on its event calendar. If you’re using our platform for ticketing or registration, you’re automatically added to our calendar. Alternatively, you can just create a calendar listing instead.
Our event calendar is also integrated with other online event calendars, so you can expand your event presence even further.
6. Marketing Page
Beyond calendar listings, Stride Events offers a customizable marketing webpage to each event. These pages are designed to appear high in search results and help you grow:
- Add photos and videos
- Add a description with important details about your event
- Links to ticketing page, registration form, donations page, volunteer signup, and sponsor page automatically added as applicable to your event
- Attendee reviews automatically displayed
With this additional webpage, you can help ensure that search engines and AI tools get the details of your event right and people find the right source for buying tickets.
Learn more about how you can grow your SEO marketing for your event.
7. Free Websites
To further grow your online presence, you can create and host a website with Stride Events for free. If you have your own domain, you can use our free website builder to create your website and use your own domain for hosting.
8. Promo Codes
You can create promo codes for your marketing campaigns – they’ll incentivize more people to sign up and help you track the effectiveness of your campaign.
You can also autogenerate promo codes for specific sponsor categories and volunteer jobs. These autogenerating promo codes help you save time because you won’t have to create custom codes for sponsors and volunteers.
For all of your promo codes, you can specify the discount offered, how it applies (specific items or overall orders), and which events or registration categories the promo works on.
9. Corporate Discounts
Beyond promo codes, you can also create a corporate discount. You’ll create a discount, then you can validate the promo code by email address – domain or full email address.
You can determine how many times an email address can receive your corporate discount. You have control of exactly how many promo codes you will allow each employee to have which allows you to decide if only the employee can have a discount, or if you will allow family members as well.
You’ll also have a separate link that your corporate partners can email to their employees.
For example if you have Intel as a sponsor you may want every email address that ends in intel.com to get a discount. Only people who have that domain in their email can claim the promo codes.
10. Member Discounts
You can also offer member discounts to clubs and membership programs that use our system. You don’t need to create a promo code – you just need to select the club or membership, which subscriptions qualify, and the discount amount.
It’s quick and easy to get the word out about your events to local clubs and organizations. Local clubs always have an eye out for more perks to offer their members, so it’s great for you and the membership programs.
It’s also a great way to reward your members if you have your own membership program.
11. Loyalty Program
As you establish your event as a community tradition, a loyalty program can help you keep your audience coming back each year. Stride Events makes creating a loyalty program for your event easy:
You choose the eligible event years, how many years people need to have attended to get the discount, and what year you’re offering the discount for.
Next, you’ll review the email message and press send. Our system will automatically generate and send a unique promo code to each of your past attendees who qualifies.
It’s never been easier to keep people returning to your events.
12. Email List Builder
Capture enthusiasm for your event even when your ticketing or registration pages are closed. Rather than displaying a closed form and losing interested people, you can build your email list from your closed pages.
With Stride Events, you can let people sign up for an email notification when your sales open. This page will also show a countdown clock to when your sales open. Once people have signed up, our system sends the email automatically. Once you’ve enabled this tool, you can focus on creating a great experience at your event.
13. Abandoned Cart Emailer
Orders can get interrupted before they’re completed. You can turn these abandoned carts into completed orders with customizable abandoned cart emails.
Send emails after 30 minutes, 24 hours, 3 days, and 7 days. Each message is unique and customizable to help you get more people to finish their orders.
Each email also includes a unique link that takes buyers right back to where they left off – they won’t have to fill out your registration form again or re-add tickets (unless those seats have been purchased), they’ll go straight to the purchase page where they can complete their order.
Abandoned cart emails are automatically sent after 30 minutes, so you don’t have to do anything to benefit from these unless you want to customize your message or send additional emails.
14. Email Marketing
Email your attendees and participants important details about your event. And, you can send them marketing emails to announce dates for next year and other email marketing strategies.
You can filter your recipients based on order status, events, section, category, question answers, and more.
Automatically include your logo, your social media links, and your sponsor logos to give your emails a professional touch. You can also create and customize templates to step up your email design.
With all of these built-in growth tools, you’ll be able to grow your events quickly and easily. Create an account and your event for free today.
