Christmas lights and holiday event creators face six key challenges:
- Ticket Sales Growth
- Holiday Event Marketing
- Disconnected Box Office & Online Sales
- Overwhelming Logistics & Team Communication
- Clogged Traffic & Long Lines
- Revenue Tracking & Diversification
You can sell more event tickets online and manage traffic flow at your show with the right Christmas event ticketing software.
Festival of Lights Cuts Wait Times in Half
With timed entry tickets, Spanish Fork City Festival of Lights cut its peak wait time in half. This decrease in wait times improved the experience at their lights show.
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1. Christmas Lights Ticket Sales Growth
Turn your attendees into built-in marketers with free growth tools:
- Share & Save – Offer a $1–$2 discount when ticket buyers share about your Christmas lights show with their Facebook friends.
- Referral Program – Set rebates for each ticket your attendees help you sell.
- Abandoned Cart Emails – Close more ticket sales with automatic abandoned cart email reminders.
- Reminder Email List – Let people sign up for an email reminder when sales open. You’ll build your email list year-round even when sales aren’t open.
- Discounts & Promo Codes – Support your marketing campaigns with customizable promo codes.
- Free Website – Draw more attention to your Christmas lights with a customizable website. We offer a free website builder and free hosting.
- SEO Boosters – Enhance your online visibility with free calendar listings, attendee review collection and publication, and a customizable marketing page with your holiday event details.
- Simple Online Purchase Path – Get more sales completed with a simple online checkout that doesn’t require account creation for your attendees. Plus, it’s mobile-friendly.
You don't have to sell your event tickets by yourself: enlist your biggest fans with custom incentives through the Stride Events ticketing platform.
2. Christmas Lights Event Promotion & Marketing
Beyond our built-in growth tools, you can benefit from Stride Events’ additional marketing tools for holiday event ticket sales:
- Free Email Marketing Tool – Send emails to past attendees, incomplete orders, and current attendees to announce future Christmas lights shows and updates on this year’s show.
- Free Event Website – Grow your online presence and find budget savings with free website hosting and a free website builder.
- Heat Maps – Know where your attendees come from by zip code. Use this data to place ads, signs, and more to get the most out of your marketing.
- Pixel Tracking – Track your social media and Google marketing campaigns to understand how effective your ads are in terms of ticket sales.
Ready to sell more?
3. Integrated Box Office Sales & Online Ticket Sales
Never oversell your capacity with integrated box office sales and online ticket sales. Our system also works with multiple box offices or box office windows. You can see where all of your sales happen by box office to compare sales by office and compare box office sales with your online sales.
Offer multiple payment options at the gate: credit card, cash, or check payments with our POS system, and track sales with per user reports to ensure cash doesn’t walk.
4. Christmas Lights Show Operations
Streamline holiday event management with software made for Christmas lights shows:
- Multi-user Platform – Protect data with permissions while giving your team the tools they need to do their job effectively.
- Checklist – Make assignments with automated reminders to ensure accountability and that nothing falls through the cracks for your Christmas lights show.
- Volunteer Sign Up & Check In – Collect volunteers for your show online. Customize jobs and shifts so people know what they’re signing up for.
- Multiple Attraction Management – See data across your attractions to compare performance.
- Real-time Data & Reports – Enjoy real-time data and reports on ticket sales and revenue. You can also see attendee data.
- Integrated POS – Use one system to sell tickets, concessions, and manage inventory. You can even sell tickets and concessions in one transaction.
- Simple Ticket Scanning – Use our app from any mobile device to scan tickets quickly and keep your lines moving.
- Integrated Concessions Sales – Sell concessions from the same system you use to sell tickets. You can stop paying for your current POS service.
- Streamlined Customer Support – Reduce the amount of customer support you have to do with software that lets attendees manage their orders. Attendees can transfer tickets from their order to friends and family. You can even turn on permissions so they can change days or time based on current ticket availability.
Event preparation and operations flow better with the right event management software to bolster your efforts.
5. Christmas Lights Show Traffic Flow & Lines
No one likes sitting in traffic or in a long line. It’s even worse when it’s the long line to your stunning Christmas lights display. This experience can make your attendees frustrated and even decide not to come to your event.
Prevent long lines at the box office by:
- Encouraging Advance Purchases – Encourage people to buy tickets before they come to your show with increased cost at the box office. Everyone likes to save money, and advance purchases help you prepare better for your holiday event.
- Posting QR Codes – Let people skip the box office line to buy from their phones online. Post QR codes around your box office to keep the line moving.
Prevent long traffic lines by
- Requiring Advance Purchase – Do not sell tickets from the same place people enter your lights show. Make everyone buy tickets before they come to your gate.
- Implementing Timed Entry – Sell tickets attached to certain times so that people come in coordinated waves and that you keep traffic moving.
Selling tickets online helps you grow your ticket revenue and avoid long box office lines the day of your event.
Ready to sell more?
6. Christmas Lights Show Revenue Tracking & Ticket Pricing
Track everything in real-time and get support fighting and preventing chargebacks with Stride Events:
- Forecasting – Automatically track all revenue processed through Stride Events (ticket revenue, sponsor revenue, concessions revenue, merchandise revenue). Add your expenses and any additional revenue to get an overall view of your lights show’s finances and assess profitability.
- Real-time Sales Reports – Get your data and reports in real-time so you can make good decisions quickly and understand where you need to focus your time for a successful show.
- Built-in Event CRM – Find out who your most important attendees are with a detailed CRM that shows all of the transactions your attendees have made at your holiday events over the years.
- Chargeback Fighting – Let us fight your chargebacks for you, so you can focus on marketing, operations, and producing the best Christmas lights show around.
- Chargeback Prevention – Stop chargebacks before they happen with customizable tools that prevent purchases based on your settings.
Beyond the overall financial tools and support above, Stride Events offers more detailed tools to help you with all of your holiday event’s revenue streams:
- Custom Ticket Pricing & Sales Strategies for Holiday Events
- Merchandise & Concessions for Holiday Events
- Custom Sponsor Deals & Management for Holiday Events
- Donations for Holiday Fundraising Events
1. Custom Ticket Pricing & Sales Strategies for Holiday Events
Customize your ticket price structure and sales strategies for your holiday event with Stride Events software:
- Custom Pricing – Create your pricing by car size, age, day, and even time. It’s easy to charge more for bigger cars or popular event times. Whatever your pricing structure is, Stride Events can handle it.
- Custom Ticket Types – Create multiple ticket types to match your holiday event. Create general admission, VIP, and others as needed.
- Digital Tickets – Attendees can add tickets to their Apple or Google Wallet, print them at home, load them online, and even get their tickets texted to them.
- Automatic Price Increases – Encourage people to buy tickets early with automatic price increases as your holiday event draws closer.
- Separate POS Pricing – Add separate pricing for POS to charge more at the gate for the last minute attendees. It’s hard to run an event and cover expenses if you don’t know how many tickets you’ll be able to sell. Charge more for last minute purchases to help compensate for this risk.
- Timed Entry – Create specific times for people to come to your holiday event every 20 minutes, every 30 minutes, etc. Get better traffic flow sooner.
- Group Discounts – Offer a discount on orders over a custom number of tickets. Encourage people to get more people to your holiday event.
- Ticket Bundles & Group Tickets – Create package deals on tickets for families, season passes, etc.
- Referral Program – Set a refund rate for each additional ticket your attendees help you sell. Once you’ve set the refund rate, our system auto-tracks everything and your attendees can manage their refund.
- Social Discount – Offer a $1-$2 discount on orders to attendees who share about your event with their Facebook friends.
- Custom Promo Codes – Create discount codes to match special campaigns and offers you have.
- Corporate Discounts – Offer discounted tickets based on email addresses to your team.
With Stride Events’ robust ticketing system, it's easy to sell tickets online for Christmas events and grow your event attendance.
2. Merchandise & Concessions for Holiday Events
Expand your revenue streams with merchandise sales and concessions. It’s easy to sell both using Stride Events’ integrated POS:
- Track inventory.
- View & fulfill orders as they come in.
- Feature merchandise or concessions items in your ticket purchase path to increase your order value.
- Sell merchandise and concessions at your holiday event with integrated POS.
You’ll also save on your costs by using one integrated system for everything.
3. Custom Sponsor Deals & Management for Holiday Events
Supercharge your sponsor program with Stride Events software:
- Sponsor & Vendor CRM – Track conversations with sponsors and vendors interested in supporting your event. Set goals and track progress. Keep deals from falling through the cracks.
- Online Sponsor Sales – Make sponsor sales online with a page showing all of your sponsor tiers and inclusions. Sponsors can pay as soon as they’re ready to commit.
- Invoicing – Email invoices to your sponsors quickly and easily. Sponsors can pay online or send a check.
- Autogenerated Comp Tickets – Include comp tickets with any of your sponsor tiers. When a sponsor pays for that sponsorship level, our system generates a unique promo code they can use to get their tickets.
- Special Sponsor Offers – Let your sponsors offer deals to your attendees and advertise them from an online page automatically linked on your marketing page.
- Auto-display Logos Digitally – Automatically include sponsor logos on your marketing page and in your email footers as soon as they’re uploaded to our system.
- Logos on Tickets – Choose which sponsor logos to feature on your tickets.
- Autorenewals – Set up automatic email renewal invitations to help you get sponsor renewal conversations started.
Ready to grow your revenue?
4. Donations for Holiday Fundraising Events
Holiday event organizers put in a lot of effort to help people get into the holiday season. Encourage your attendees to support local causes and organizations with donations. Stride Events also offers built-in tools to help you fundraise for charity partners or your own nonprofit work:
- Donation Page – Let people make donations on a dedicated page for your fundraiser. Customize the page with images from your cause. Each partner charity you work with has their own page.
- Fundraising Goal Tracking – Set your donation goal and automatically track progress towards it as people make donations.
- Fundraising Teams – Encourage your attendees to create teams with their own fundraising goals to support your cause.
- Integrated Donations – Include donation requests in your ticketing purchase pathway to encourage people to donate and get into the holiday spirit.
You can create a successful holiday fundraising event with Stride Events' tools.
Christmas Lights Show Ticketing FAQ
What are the best ways to advertise my Christmas lights show?
Create your Christmas lights show with a countdown clock to when sales open and add that link to your website. Whenever anyone finds your ticketing page from our calendar or your website, they can sign up for an email notification when sales open.
Next, get your attendees to spread the word about your holiday lights show as soon as they buy tickets with a custom social discount and referral program in Stride Events' software.
How do I set up ticketing for my Christmas lights show?
Start by creating an account on Stride Events, then create your event times and add pricing. You’ll also want to customize your ticketing page.
How can I brand my Christmas lights show with a ticketing platform?
With Stride Events, you can customize your ticketing page, marketing page, and more with images from your Christmas lights show, your logo, and your brand colors.
How customizable is Stride Events for my Christmas lights show ticketing?
Stride Events is very customizable to your Christmas lights show needs. Our robust software can handle everything you need to do for a successful holiday event.
What’s the best way to manage traffic at my Christmas lights show?
Timed entry can help you keep the car lines moving at your Christmas lights show. Cars will only arrive when it’s their time to enter. You can also require people to purchase tickets in advance with QR code posters along the drive to your gate so you’re only scanning tickets at the gate.
How quickly can Christmas lights tickets be scanned?
Tickets can be scanned instantly at the gate with our app from any mobile device with a camera.
What’s the difference between Christmas lights timed entry ticketing and any time entry ticketing?
Christmas lights timed entry means that tickets can be scanned only during a certain time period. You can cap the number of tickets for each event time to help keep traffic moving smoothly.
Christmas light shows without timed entry allow tickets to be scanned anytime that evening, which means that you don’t know when people will start showing up or when traffic will peak. You can easily end up with long lines without timed entry.
How does online ticketing work with box office ticket sales?
Online ticketing works seamlessly with box office ticket sales because our system is fully integrated. You don’t have to worry about overselling with our integrated system.
Does Stride Events charge setup or monthly fees for its software?
Stride Events does not charge setup fees or monthly fees for its software. Instead, we charge a service fee when your attendees buy tickets. Most of our clients pass the fee to their event attendees.
Do I have to sign a contract to use Stride Events?
Stride Events does not require its clients to sign a contract. We’re dedicated to ensuring your satisfaction every day.
