How to Use Countdown Clocks for Ticketing

Urgency drives decisions. You can create a sense of urgency for your ticket buyers right on your ticketing page.

When someone has opened your ticketing page, they’re already interested in your event. You just need to capitalize on that interest and use it to sell more tickets. In other words, you need to create a sense of urgency on your page.

Stride Events helps you create that urgency in three key ways:

1. Sales Opening Countdown Clock with Reminder Notification Signup
2. Price Increase Countdown Clock
3. Order Time Countdown Clock

1. Sales Opening Countdown Clock with Reminder Notification Signup

You don’t want to lose sales just because ticket sales aren’t open yet. You don’t have to rely on people remembering when you’re opening ticket sales – instead, let them sign up for an email reminder when ticket sales open.

When your ticket sales open, our system will send them an email automatically. It creates no extra work for you.

With a countdown clock and a reminder notification on your ticketing page, you’ll:

• sell more tickets on opening day
• build your email list for future marketing

And, it’s as easy as turning the reminder notification on in Stride Events’ system.

2. Price Increase Countdown Clock

When you open ticket sales at least four months before your event, you can implement a price increase strategy. With this strategy, you give the people who make plans to come to your event early a lower price. Early buyers help you get your revenue flowing sooner. 

Later buyers and last-minute buyers get you revenue later even though you’re doing the same event preparations. You can charge a higher price for late ticket purchases to help compensate for the risk you’re assuming with your event preparations.

Alongside your price increase strategy, you can add a countdown to the next ticket price increase to encourage people to make ticket purchase decisions faster. This countdown clock supports your price increase strategy and helps you get more tickets sold faster.

3. Order Time Countdown Clock

While ticket buyers are completing their orders, you can display a countdown clock with time remaining on the order. You can choose the time duration, and it restarts every time they take an action.

The order time countdown clock helps your ticket sales in two ways:

1. It encourages people to move through your ticket purchase path quickly to get their tickets.
2. It releases tickets back to your inventory if the timer expires so your ticket inventory doesn’t get tied up in a bunch of open orders.

With three different types of countdown clocks, Stride Events is designed to help you create a sense of urgency for your ticket buyers and help you sell more tickets.