Sell More Tickets with Event Discount Codes

Ticket sales drive your revenue and your success. The biggest task you have is getting people to buy your tickets. 

Even with the best attractions, you have to create other incentives to get people to buy tickets sooner, by a target date, etc.

Discounts can help you create these micro-incentives to get people to buy tickets. Even though offering a discount can make it sound like you're losing money, discounts can actually help you increase your sales volume and drive revenue. We'll cover how to strategically implement discounts to help you draw a crowd and sell more tickets.

What is a promo code?

Promo codes are a series of letters and numbers that people can input before placing their order to get a discount.

How do I use promo codes to boost my revenue and profits?

You can use discounts and promo codes strategically to help you make more ticket sales. What kind of discounts you offer depends on your strategy and where you need to focus for boosting your revenue. You'll also need to consider how discounts fit into your overall pricing strategy.

With Stride Events’ software, you can easily implement discounts based on the four strategies below:

1. Increase Order Sizes
2. Reach Key Audiences
3. Boost Ticket Sales by a Deadline
4. Retain Your Audience

1. Discount Goal: Increase Order Sizes

Use group discounts and bundles to increase the average size of your ticket order. The more tickets you sell per order, the more revenue you gain.

• Group Discounts – Automatically apply a discount to orders that include over a specified minimum. You’ll encourage people to order additional tickets for friends and family.
• Bundles – Create ticket packages of box seats, season tickets, or family tickets. This approach also helps you get more people to your event, including across various performances.

2. Discount Goal: Reach Key Audiences

As you’re marketing your event, reach out to local organizations to offer special discounts. These discounts help you target specific groups who are likely to be interested in your event. This kind of outreach helps you build your own audience.

• Corporate Discounts – Offer corporate discounts to local employers to raise awareness and make ticket sales. These discounts are also a great conversation opener when you’re starting sponsor conversations.
• Club & Member Discounts – Use club and member discounts to reach people who are already engaged with similar interests.

3. Discount Goal: Boost Ticket Sales by a Deadline

You can also use discounts as part of specific marketing campaigns to help you drive sales and boost revenue.

• Early Bird Discounts – Scheduled price increases help encourage people to make purchase decisions faster. Advertise these price increases on your ticketing page and with emails right before the early bird price expires.
• Flash Sales – Give people a deadline with an incentive to buy tickets. Brief sales can help you quickly sell more tickets within a set timeframe. Use custom promo codes to match whatever strategy you have for your sales.

4. Discount Goal: Retain Your Audience

As you build your reputation with your event, you want to keep your audience coming back for more. Of course, you need to deliver great experiences again and again. The other way to incentivize return attendees is with loyalty discounts.

• Loyalty Program – You can create a loyalty program based on attendance to reward your loyal attendees. Offer higher discounts for attendees who’ve become regulars and lower discounts to people who’ve only come once or twice.

Whatever strategy you need to grow your ticket sales, you can implement a discount to help. Whether it’s reaching specific audiences, driving sales within a timeframe, retaining your audience, or increasing your order sizes, discounts can help you sell more tickets.