2026 Stride Events New Features

We're proud of the work we've done this year to improve and expand our event director tools:

• Online Silent Auction
• Marketing
• Data & Financials
• Membership
• Integrations

Online Silent Auction

Support your partner nonprofits or fundraise for your own charity with built-in, free online silent auction software:

• Pair Items to Specific Charities
• Set Starting Bids & Bidding Increments
• Accept & Track Online Bids
• Auto-send Notifications When Outbid
• Automatically Bill or Charge Winning Bid
• Send Funds Directly to Partner Charities

This feature expands on our existing donation and peer-to-peer fundraising tools that help you create successful fundraisers.

Marketing

We’re excited to add more and enhance existing marketing tools to help you grow your event:

1. Customer CRM
2. Sponsor & Vendor CRM
3. Cross Promotion
4. Upselling
5. Registration Bundles
6. Ticket Group Discount
7. More Abandoned Cart Email Follow-up
8. New Recipient Options for Email Marketing
9. Additional Email Stats
10. Pre-Built Digital Marketing Reports

1. Customer CRM

Keep track of all of your attendees, participants, donors, and people who’ve purchased products. See how individual people engage with your email marketing, survey responses, and reviews.

2. Sponsor & Vendor CRM

Set sponsor sales goals and track progress towards them. Keep notes on your conversations and set reminders so you don’t forget to follow up.

How to Close More Sponsor Deals (4 Easy Strategies)

3. Cross Promotion

Use your confirmation page to promote your upcoming events and your membership program. You’ve found someone interested in your event, they may be interested in the other programs you organize.

4. Upselling

Advertise parking passes or other event tickets to your ticket buyers before they checkout. This upselling can help you grow your order value and help your ticket buyers plan for a great time at your event.

5. Registration Bundles

We already offered bundles and packages for ticketing, and now you can create bundles or packages for your registration. It’s a great strategy for getting more people to your event.

6. Ticket Group Discount

We already offered group discounts for registration, and now you can do the same thing with your tickets. Select what event times qualify, set the minimum number of tickets, and then the discount is automatically advertised on your ticketing page and applied to eligible orders.

Sell More Tickets with Event Discount Codes

7. More Abandoned Cart Email Follow-up

We strengthened our automated abandoned cart feature. Instead of just one customizable email after 30 minutes of inactivity, you can turn on up to three additional automated abandoned cart emails to sell more tickets and registrations.

The additional emails are also customizable and are sent at 24 hours, three days, and seven days after an order has been abandoned.

Abandoned Cart Emails: Stop Losing Ticket Sales!

8. New Recipient Options for Email Marketing

You can send mass emails to people who are waiting in your queue or waitlist to provide updates on your sales process.

You can also now send marketing emails to people who sign up to receive an email notification when your sales open. Anyone who signed up for your queue or waitlist will be added to your email notification list, so you can keep them in the loop on your sales and what’s going on with your event.

Free Email Marketing Tools for Events

9. Additional Email Stats

Quickly understand how effective your emails are with new data:

• Opens & Open Rate
• Clicks & Click Through Rate (CTR)
• Conversions & Conversion Rate

Now it’s easy to see what kind of emails work best for your audience, and you can repeat what’s most effective.

10. Pre-Built Digital Marketing Reports

Learn more about how effective your marketing efforts are by connecting them to your revenue:

• Direct Links to Your Sales Pages
• Organic Search
• Paid Search
• Organic Social Media
• Paid Social Media
• Email
• Referrals

You can also gain insights on what device people are using when they buy tickets or register and what amount of revenue comes from each device.

Data & Financials

We’ve expanded the data tools and financial capabilities:

1. Median Order Stats
2. Dashboard Scan Counts
3. Forecasting
4. Improved UI for Custom Graphs
5. Schedule Invoices for Ticketing & Registration
6. Apple Pay & Google Pay Accepted
7. Fee & Tax Payment Options
8. Split Payment Options for Point-of-Sale (POS) & Director View

1. Median Order Stats

Quickly see what your typical ticket and registration orders look like – how long it takes to complete, revenue, and ticket or registration quantity. Use this feature to make decisions about group discounts and other marketing strategies.

2. Dashboard Scan Counts

Understand how many people are currently in your venue with scan counts visible on your dashboard.

3. Forecasting

You can set your revenue targets and automatically track your progress towards your goal. All revenue processed through Stride Events is automatically tracked. You can add external revenue and compare your overall revenue with your costs, too.

4. Improved UI for Custom Graphs

It’s easier to create your own custom graphs to gain the insights you need for your event. We still have our standard, pre-built graphs for you, too.

5. Schedule Invoices for Ticketing & Registration

You can now upload your invoices and schedule when they are sent instead of sending them immediately. The ability to schedule makes it much easier to get your invoices out on time.

6. Apple Pay & Google Pay Accepted

We now accept Apple Pay and Google Pay, which makes it faster and easier for your attendees and participants to checkout.

7. Fee & Tax Payment Options

You can now determine who covers the sales tax – you or your attendee. You can also split the online fee between you and your attendee if you like.

8. Split Payment Options for Point-of-Sale (POS) & Director View

Our POS app now accepts multi-payment options, which allows you attendees to split payment. Directors can also allow multi-payments when completing orders from their backend account.

Membership

We’ve expanded the capabilities of our membership software and ticketing platform:

1. Membership Discount for Ticketing
2. Member Reserved Seating

1. Membership Discount for Ticketing

You can now offer discounts to members for ticketing orders. This new feature expands our existing membership offering to registration to include ticketing orders.

With this feature, you can offer discounts to members without creating a promo code – they just need to use their membership identification number. It saves you time and is easy for club members.

2. Member Reserved Seating

With assigned seating, you can set aside seats for club members. Club members can use their member identification numbers to unlock and purchase these seats.

Integrations

We’ve added new integrations and enhanced existing ones:

1. Zapier Integration
2. QuickBooks Integration
3. Come Volunteer SMS Messaging
4. Volunteer Promo Code Generation Enhancements

1. Zapier Integration

We’ve now integrated with Zapier, which makes it easy to keep using the software you know and love – HubSpot, Salesforce, Mailchimp, and so much more.

• REST API Documentation
• Webhook Documentation

2. QuickBooks Integration

We also integrated with QuickBooks, so you can transfer your financial data to your QuickBooks Online account. If you’re using the desktop version, we’ve got an easy data download for you.

3. Come Volunteer SMS Messaging

We’ve added volunteers as recipients to our SMS options (registration and ticketing). This update expands on our existing integration with Come Volunteer, which offers you free volunteer management software when you use our ticketing or registration services.

SMS messages cost $0.04 per text message.

4. Volunteer Promo Code Generation Enhancements

We’ve expanded options and settings so you can reward your volunteers with autogenerated promo codes when they sign up to help at your event.